Employer Brands Matter - Talent Insights Blog
I often hear employers struggle with how much time, effort, energy, budget etc. they should spend on building their brand. In the Gen Y space, we asked candidates what they though.
91% of Gen Y told us they believe a company’s brand is important when applying for job and internship opportunities. They also believe recognizable brands convey growth, potential and stability. When asked why they want to work for an established brand, Gen Y responded:
- 76% said an established brand offers growth potential
- 74% said it will build my resume
- 73% said it will provide greater job security
